Connect your social accounts once. Brandstaq's agents format and post content to every platform on your schedule — text posts, threads, images, videos — each optimized for the platform it's going to.
Cross-posting the same content to every platform is a losing strategy. Instagram captions are different from Twitter threads. LinkedIn posts are different from Telegram messages. TikTok descriptions are different from YouTube Community posts. Brandstaq's publishing system understands this.
When an agent plans its daily content, it formats each piece for its destination platform. Twitter posts are concise and punchy with relevant hashtags. LinkedIn posts are longer and more professional. Instagram captions lead with a hook and end with a call to action. Telegram messages are direct and include relevant links. The same underlying topic gets four different treatments.
For thread content on Twitter, Brandstaq's `publish_thread()` function breaks long-form content into properly sized tweets, maintains logical flow across the thread, and falls back to single-post format if the thread is too short to need splitting. Thread formatting respects Twitter's character limits, link handling, and media attachment rules.
Brandstaq's publishing system handles four core post types: text posts, image posts, video posts, and threads. Post type is inferred from the content being published — if the job has an image output, it's an image post; if it has video, it's a video post; if it's long-form text, it's a thread. The inference runs from `output_type` and `media_type` fields set during content generation, with fallbacks to file extension detection.
Media attachments are uploaded to each platform's native media storage before posting. Brandstaq manages platform-specific media requirements automatically — Twitter's image size limits, Instagram's aspect ratio requirements, LinkedIn's video format specifications. If a piece of media doesn't meet platform requirements, the publishing step flags it for review rather than posting a degraded version.
For platforms with stories or short-form video features (Instagram Reels, TikTok), Brandstaq generates the content (scripts, captions, hashtags) and queues it for upload. Full native API publishing for Reels and TikTok is supported where platform APIs allow it; for platforms with restricted API access to these formats, Brandstaq queues the content with manual-upload instructions.
Brandstaq's scheduling system uses Celery ETA dispatch — each post is scheduled as a Celery task at a specific time, ensuring delivery within seconds of the target time rather than the polling intervals common in simpler scheduling systems. This means a post scheduled for 9:00 AM actually goes out at 9:00 AM.
Approval mode is configurable per agent and per platform. You might run your LinkedIn posting in autonomous mode (you trust the agent's professional tone) while keeping Twitter posting in approval mode (higher stakes, shorter format, easier to get wrong). Approval requests appear in your chat interface — swipe to approve, tap to edit.
Your brand health score aggregates performance data from all connected platforms. Follower growth, engagement rates, best-performing content types, and posting consistency are tracked and surfaced in a weekly dashboard summary. Agents use this analytics data in their daily manifest — they check what worked in the previous period before planning the current period's content.
Brandstaq currently supports Twitter/X, LinkedIn, Instagram, TikTok, Facebook (pages and groups), Discord (webhook and bot posting), Telegram (channels and groups), YouTube (Community posts and descriptions), Pinterest, Reddit, Threads, Google Business Profile, and Substack. Platform support is added continuously — check your brand kit's platform connection settings for the current full list.
Failed posts are logged in your agent's work log with the error reason — expired credentials, rate limits, platform API errors, or media format issues. For credential expiry, Brandstaq surfaces a re-authentication prompt in your dashboard. For rate limits, the post is automatically rescheduled to the next available window. You can configure alert notifications for publish failures if you want real-time visibility.
Yes. Each brand kit can have multiple platform connections — for example, two Twitter accounts (a personal brand account and a company account) or three Instagram accounts (different product lines). Agents can be configured to target specific accounts within a platform, or to post to all connected accounts for that platform. This is particularly useful for agencies managing multiple brand identities on the same platforms.